{"id":1355,"date":"2013-09-17T03:46:48","date_gmt":"2013-09-17T03:46:48","guid":{"rendered":"http:\/\/kayleenwest.com.au\/portfolio\/?p=1355"},"modified":"2015-08-28T21:05:49","modified_gmt":"2015-08-28T11:05:49","slug":"designing-new-portfolio-postcards-with-a-qr-code","status":"publish","type":"post","link":"https:\/\/www.kayleenwest.com.au\/portfolio\/designing-new-portfolio-postcards-with-a-qr-code\/","title":{"rendered":"Designing portfolio postcards with a QR code"},"content":{"rendered":"<p>It is shameful, the time it has taken for me to get postcards printed for representing my illustrations to publishers, art directors etc. The fact is, that initially I was busy building a strong portfolio I was comfortable presenting, then almost immediately I was blessed with opportunities and began working full-time. I have been busy working on project after another since and haven&#8217;t had the chance to put these together.<\/p>\n<figure id=\"attachment_1356\" aria-describedby=\"caption-attachment-1356\" style=\"width: 462px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/i0.wp.com\/kayleenwest.com.au\/portfolio\/wp-content\/uploads\/2013\/08\/VistaPrint-template-Postcard-KayleenWestAug2013.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1356\" data-permalink=\"https:\/\/www.kayleenwest.com.au\/portfolio\/designing-new-portfolio-postcards-with-a-qr-code\/vistaprint-template-postcard-kayleenwestaug2013\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.kayleenwest.com.au\/portfolio\/wp-content\/uploads\/2013\/08\/VistaPrint-template-Postcard-KayleenWestAug2013.jpg?fit=600%2C779&amp;ssl=1\" data-orig-size=\"600,779\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"Promotional postcard for illustrators &amp;#8211; marketing and promotion for illustrators\" data-image-description=\"&lt;p&gt;Promotional postcard for illustrators &amp;#8211; marketing and promotion for illustrators&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;Promotional postcard for illustrators &amp;#8211; marketing and promotion for illustrators&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/www.kayleenwest.com.au\/portfolio\/wp-content\/uploads\/2013\/08\/VistaPrint-template-Postcard-KayleenWestAug2013.jpg?fit=462%2C600&amp;ssl=1\" class=\"size-large wp-image-1356\" src=\"https:\/\/i0.wp.com\/kayleenwest.com.au\/portfolio\/wp-content\/uploads\/2013\/08\/VistaPrint-template-Postcard-KayleenWestAug2013-462x600.jpg?resize=462%2C600\" alt=\"Promtional postcard for illustrators - marketing and promotion for illustrators\" width=\"462\" height=\"600\" srcset=\"https:\/\/i0.wp.com\/www.kayleenwest.com.au\/portfolio\/wp-content\/uploads\/2013\/08\/VistaPrint-template-Postcard-KayleenWestAug2013.jpg?resize=462%2C600&amp;ssl=1 462w, https:\/\/i0.wp.com\/www.kayleenwest.com.au\/portfolio\/wp-content\/uploads\/2013\/08\/VistaPrint-template-Postcard-KayleenWestAug2013.jpg?resize=154%2C200&amp;ssl=1 154w, https:\/\/i0.wp.com\/www.kayleenwest.com.au\/portfolio\/wp-content\/uploads\/2013\/08\/VistaPrint-template-Postcard-KayleenWestAug2013.jpg?resize=231%2C300&amp;ssl=1 231w, https:\/\/i0.wp.com\/www.kayleenwest.com.au\/portfolio\/wp-content\/uploads\/2013\/08\/VistaPrint-template-Postcard-KayleenWestAug2013.jpg?w=600&amp;ssl=1 600w\" sizes=\"auto, (max-width: 462px) 100vw, 462px\" \/><\/a><figcaption id=\"caption-attachment-1356\" class=\"wp-caption-text\">Promotional postcard for illustrators &#8211; marketing and promotion for illustrators<\/figcaption><\/figure>\n<p>The SCBWI &amp; PAL writer&#8217;s retreat in Maldon this month prompted me to get on with it, however the printer (Vistaprint) was extremely slow delivering. I received them the day before I left 3 weeks after ordering (lesson learned). I didn&#8217;t get them in time for the showbags but fortunately I did have opportunity to pass a few on to valuable contacts, so I was glad I had them with me at least.<\/p>\n<p>I ordered in bulk for mailing in the near future. After the initial mail-out, and contact has been made, I&#8217;ll most likely use a single image in future. This is a more common approach for postcards.<\/p>\n<p>There is a phone number on this image, but you can&#8217;t see it here. I didn&#8217;t want attract swag of annoying spam phone calls via the internet. On the back is a small black &amp; white image and my address etc. I didn&#8217;t know if I should put my publications or not, so I left it simple.<\/p>\n<p>I have begun to use a QR code for easy phone scanning to my website. For those unfamiliar with QR Codes; they are funny graphics that when scanned (via apps on phones etc) take you directly to a promotional page or website on the Internet. Some people love them. They are cheap to buy (about $8.00), and pretty nifty! I purchased another QR Code for the bookmarks I made for my Adoptive Father picture book recently. The one on my postcards is for my portfolio website address <a href=\"http:\/\/kayleenwest.com.au\/\">www.kayleenwest.com.au<\/a><\/p>\n<p>At the same time I used this arrangement to update my contact sheet. What do you think?<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here is an example of a promotional postcard used by artists and illustrators to send to publishers, editors, art directors and other appropriate contacts. What do you think?<\/p>\n","protected":false},"author":1,"featured_media":1356,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[51],"tags":[],"class_list":["post-1355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3-blog-categories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Designing portfolio postcards with a QR code - Kayleen West Fine Art<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kayleenwest.com.au\/portfolio\/designing-new-portfolio-postcards-with-a-qr-code\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Designing portfolio postcards with a QR code - Kayleen West Fine Art\" \/>\n<meta property=\"og:description\" content=\"Here is an example of a promotional postcard used by artists and illustrators to send to publishers, editors, art directors and other appropriate contacts. 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This week attending the four day SCBWI\u00a0Australia and New Zealand in Sydney was amazing. If we had any more fun it would be illegal. 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Illustrators: Kim fleming, Vince Agostino, Kayleen West, Annie White, Ben Wood,\u2026","rel":"","context":"In &quot;BLOG&quot;","block_context":{"text":"BLOG","link":"https:\/\/www.kayleenwest.com.au\/portfolio\/category\/3-blog-categories\/"},"img":{"alt_text":"Lucky 13 Contemporary Exhibition of Children's' book illustrators. 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